At this time, we’re excited to announce the launch of Marketing campaign Monitor 101, our model new coaching video sequence that teaches you how you can use a few of our hottest (and strongest) e mail advertising and marketing options.
The 20 coaching movies cowl every part from the fundamentals of your account to our extra superior options, like automated journeys and transactional e mail. Every video is lower than three minutes lengthy, making them excellent for exploring Marketing campaign Monitor options that you could be not but be utilizing—or getting a fast refresher on those you already are.
Listed below are just some methods you’ll be able to profit from Marketing campaign Monitor 101.
1. Learn to higher personalize your e mail campaigns utilizing our e mail builder.
Customized e mail messages enhance click-through charges by a mean of 14% and conversions by 10%. – Aberdeen
Emails with personalised topic traces are 26% extra prone to be opened. – Marketing campaign Monitor
Do your e mail engagement charges want a carry? Watch our video sequence on Creating and Sending an Electronic mail Marketing campaign. Particularly, our video on Personalization and Dynamic Content material will assist unlock your artistic potential for sending extra personalised messages.
When you haven’t but despatched an e mail that’s tailor-made to your subscribers’ preferences, location, or membership standing, then we’ll get you on top of things. We additionally advocate our Electronic mail Content material Finest Practices video; at simply 46 seconds in size, it’s excellent for sharing together with your crew.
2. Handle your lists utilizing customized fields and section (and enhance your ROI consequently).
Entrepreneurs have famous a 760% enhance in income from segmented campaigns. – Marketing campaign Monitor
Understanding how you can handle your lists in Marketing campaign Monitor is crucial to sustaining wonderful open and click on charges. Plus, it additionally helps be sure that you get nice ROI in your e mail advertising and marketing spend.
At eight minutes in complete, our video sequence on Checklist and Subscriber Administration gives a fast overview of how subscriber lists work. Watch our video on Customized Fields to find out how you should utilize data like your subscribers’ names, essential dates, and buy historical past to personalize your emails. Then, our Segments video will give you the know-how you should consolidate your e mail lists and ship focused and extremely efficient e mail campaigns. Lastly, get some nice tips about constructing your lists in our video about Rising your Lists with Integrations, Signup Varieties, or API.
three. Are superior options like automated journeys and transactional e mail best for you? Discover out in minutes.
Over 75% of e mail income is generated by triggered campaigns, fairly than one-size-fits-all campaigns. Automated e mail campaigns account for 21% of e mail advertising and marketing income. – DMA
Are you prepared to start out sending automated welcome emails? Haven’t had a second to discover the Insights tab in your account? We now have the answer. This three-video sequence will train you all about Automation, Transactional Electronic mail, and Electronic mail Metrics and Marketing campaign Reporting. Particularly, our video on Automation Journeys gives recommendations on utilizing our Journey Designer to rapidly create a sequence of automated emails (or “drip marketing campaign”) tailor-made to your trade and targets.
Now that Marketing campaign Monitor 101 has been launched, we hope that you simply’ll profit from our library of movies—and higher nonetheless, that you simply share them to assist others on their studying journey.
None of those movies can be doable with out direct suggestions we gathered from our superior prospects, so we’d additionally prefer to say thanks for telling us which sources are most significant to your progress as an e mail marketer. When you’ve explored Marketing campaign Monitor 101, please tell us if there are every other matters you want to see included within the coaching movies by contacting our crew. We’d love to listen to from you.
Now, watch the movies, ability up, and ship your greatest e mail marketing campaign but!
The publish 20 New Coaching Movies to Assist You Grasp Marketing campaign Monitor appeared first on Marketing campaign Monitor.