9 Greatest Touchdown Web page Design Traits for 2019


Touchdown pages are about first impressions… however in case you don’t replace them with the newest design tendencies, the impression will probably be an organization that’s outdated and out of contact.

Design tendencies are essential to touchdown pages as a result of they act as indicators, even subconsciously, that talk to guests that you just’re on the ball. That goes double in case your web page is the primary time somebody sees a pattern, so the earlier your replace yours, the higher.

That’s what this text is about. At 99designs, there are course of a whole lot of design requests on daily basis from all around the world. By analyzing which tendencies are on the rise — and that are fading away — our workforce can predict which tendencies will impress customers sufficient to lift your conversion charges in 2019.

99design’s internet design tendencies article hand-picked the 9 best design tendencies for 2019, however right here we adapt these tendencies to touchdown pages. For every pattern, we clarify what it’s, who it helps, and tips on how to use it. Apply them now to make your first impression a powerful one!


1. Serifs




Humaaans landing page

by way of Humaaans


What it’s

Serifs check with these little tags some letters have, and the fonts that use them. With the prevalence of minimalism in digital design these previous few years (see #eight), serif fonts have been scarce with designers favoring less complicated fonts with out elaborations (often known as “sans-serif”).

However in 2019 serifs will return, bringing with them slightly old school sophistication. Serifs can add an aesthetic ambiance to a touchdown web page and model, however may also be modified to be extra playful. And since sans-serif fonts are the norm in the mean time, serifs may help you stand out.


Who it helps

  • Manufacturers that wish to seem conventional and/or elegant.
  • Manufacturers that worth professionalism and wish to be taken significantly.


How one can use it

  • As a result of they’re extra ornate, serif fonts work nice for titles and headers, however not as effectively for giant blocks of print. It’s greatest to change it up: use serifs for textual content that wants essentially the most consideration, however use sans-serif for longer texts to facilitate readability.
  • Serif fonts are available in various levels, with some extra elaborate than others. If you wish to retain some minimalistic components, you possibly can select a extra average font with smaller serifs.


2. Friendlier geometrics


Inkyy landing page

by way of BrioRom


Supercrowd landing page

by way of Supercrowd


Vapid landing page

by way of Vapid


What it’s

A well-liked design pattern these days has been geometrics: grids, strains, summary shapes and different visuals you may discover in a geometry textbook. Whereas this model adequately represents trendy society’s fascination with futuristic tech, such visuals are usually chilly and lifeless, at occasions even imposing.

So counteract these drawbacks, designers are beginning to use each hotter colours and extra curves to make these designs just a bit extra welcoming. These “pleasant” modifications let you might have your cake and eat it too: futuristic, mathematical imagery that’s nonetheless snug and welcoming.


Who it helps

  • Tech corporations and different manufacturers that want to seem as technologically superior.
  • Manufacturers that wish to emphasize construction and order with out showing authoritarian.


How one can use it

  • Don’t be stingy with heat tones — yellows, oranges, and mushy pink — within the background or for the primary components.
  • If you wish to use summary shapes, you possibly can soften the picture by utilizing rounded corners as a substitute of sharp ones. Take this impact additional by including curves to in any other case straight strains.


three. Grayscale shade palettes


Fruition Lab landing page

by way of akorn.artistic


NU:RO landing page

by way of NU:RO


mod&dot landing page

by way of mod&dot


What it’s

Grayscale shade palettes (black & white) are a shortcut to extra creative and visually dynamic photographs. Whereas enjoyable and playful manufacturers ought to avoid this design pattern, if you wish to seem critical and thought-provoking, 2019’s grayscale pattern is ideal.


Who it helps

  • Manufacturers that depend on artistry and creativity, akin to style, particular person artists, and even internet designers.
  • Somber manufacturers, akin to charities and non-profits.
  • No-nonsense manufacturers that profit from formality.


How one can use it

Together with good pictures, utilizing the grayscale can create visuals that wouldn’t look misplaced in a museum.

One benefit of black-and-white imagery is that it makes accent colours even stronger. A greatest apply is to make use of dashes of shade to your calls-to-action and different high-priority components, like Fruition Labs and mod&dot above.


four. Microinteractions


Femme & Fierce microinteractions

by way of Femme & Fierce


microinteraction effect

by way of wenwenzwy


microinteraction form effect

by way of Leo Zakour


What it’s

Whereas all web sites and touchdown pages revolve round person interactions, the time period “micointeractions” refers to people who are extra refined, seen as “one thing additional” somewhat than needed. Usually, these entail features like:

  • affirmation messages
  • hover results
  • web page transitions
  • scrolling animations
  • error messages

For touchdown pages, microinteractions may help you “wow” guests with surprising surprises. One thing like a small hover impact or loading animation might be what your guests keep in mind most about your web page.


Who it helps

  • Everybody! This can be a pattern each model can use to make their touchdown web page extra participating.


How one can use it

  • Microinteractions are alleged to be refined — it’s within the identify! Maintain them minimal and unobtrusive so that they don’t distract from extra important components of your web page.


5. Glitch artwork


Makoto Hirao landing page

by way of Makoto Hirao


DTSi landing page

by way of DTSi


glitch landing page

by way of Standardabweichung


What it’s

An increasing number of manufacturers are incorporating glitch themes into their paintings, a pattern that can develop even greater in 2019. Just like the geometrics pattern, glitch artwork additionally depends on a futuristic fascination; the one distinction is that glitch artwork depicts a grittier, extra dystopian view of tech.

Nonetheless, glitch artwork can create poignant and memorable visuals when accomplished effectively, and for the precise firm can present the bedrock of their model identification.


Who it helps

  • Edgy and unconventional tech manufacturers.
  • Manufacturers that wish to be recognized for his or her visible prowess.
  • Digital designers who wish to exhibit the extent of their abilities.


How one can use it

  • Glitch artwork is greatest used as a central or hero picture on a touchdown web page. Don’t use it with different robust photographs, or else they are going to compete for person consideration.


6. Chatbots


Cherrypick web page

by way of Răzvan I


It’s Alive page

by way of It’s Alive


landbot landing page

by way of Landbot


What it’s

As soon as seen as impersonal and ineffective, chats have come a great distance these final couple of years because of developments in AI and machine studying. The chatbots of 2019 will be capable to maintain a dialog together with your guests, or a minimum of reply the most typical of their questions.

Whereas often reserved for foremost web pages, as a result of chatbot tech has develop into so accessible, you should utilize them for touchdown pages too — and that’s nice information, as a result of touchdown pages are the place you want conversions essentially the most.


Who it helps

  • Manufacturers whose touchdown pages have low conversion charges.
  • Manufacturers reliant on robust buyer relations, akin to B2B.
  • Manufacturers with complicated or hard-to-understand companies that require clarification.


How one can use it

  • Naturally, touchdown pages can’t inform guests every part they wish to know, so use chatbots to fill within the cracks. With programmable chatbots like Landbot, you possibly can write your personal responses, so make sure to tackle the ceaselessly requested questions.
  • In the event you’re assured sufficient in your chatbot, you should utilize it to gather names and emails in lieu of conventional kind fields (which most customers appear to hate).


7. Extra video



A is for Albert landing page

by way of A is for Albert


What it’s

Video content material is hardly a design pattern — it’s extra of a design staple, with its effectiveness on-line already confirmed. What’s a pattern is how video will probably be utilized in 2019: greater, higher, and extra usually.

Some are already calling 2019 the yr of video, as previous utilization knowledge exhibits video’s reputation continues to rise. On prime of that, higher searching know-how and extra accessible knowledge plans means loading movies gained’t be as a lot of a trouble as earlier years.


Who it helps

  • Manufacturers that need exhibit a human facet with relatable video content material.
  • Ecommerce manufacturers (product movies are recognized to enhance gross sales).
  • Manufacturers that rely closely on social media advertising.


How one can use it

  • For touchdown pages, the most typical use of video is as a hero background (a background picture that fills the complete display). These expansive movies draw viewers in additional than static photographs.
  • Among the finest components about video content material is that it’s repurposable. Be mindful a number of makes use of when filming — simply since you’re making a video to your touchdown web page background doesn’t imply it can also’t be an Instagram story or Snapchat advert.


eight. Neo-minimalism


Frustration landing page

by way of Frustration


Libratone landing page

by way of Libratone


ON-POINT landing page

by way of ON-POINT


What it’s

The minimalist motion took robust maintain of digital design within the early 2010s, not only for aesthetics, however for its sensible advantages as effectively. For internet design, minimalistic websites scale back loading occasions and look higher on cell units, to not point out how they make a model seem slightly extra excessive class.

However because of that reputation, in 2019 minimalistic websites must go the additional mile to face out from different minimalistic websites. Therefore what we name “neo-minimalism,” the newest evolution of the minimalism motion that sees even fewer particulars and extra empty area than earlier than.


Who it helps

  • Manufacturers that wish to seem elegant and stylish.
  • Manufacturers working inside a good design funds.
  • Manufacturers providing services or products which can be self-explanatory.


How one can use it

  • Since you’re coping with fewer visuals, the problem with minimalism is conserving your web site from wanting boring or boring. The very best methods are to make use of vibrant colours and flamboyant typography to take advantage of out of the few visuals you might have.
  • Neo-minimalism utilized to touchdown pages means stripping away nearly every part besides the call-to-action. In case your CTA is powerful sufficient to transform by itself, minimalism is a great alternative.


9. Range


Nowness landing page

by way of Nowness


ARK landing page

by way of ARK


Iodine landing page

by way of Iodine


What it’s

Not a lot a pattern, however extra of a progress – range in internet design displays a larger change in trendy society, and for many audiences it provides that “heat and fuzzy” feeling once they see it.

Particularly, range includes representing totally different ethnicities, nationalities, physique sorts, relationships, sexual preferences, and different such pursuits within the imagery in your web site. Often this is applicable to the fashions in your pictures, however in 2019 it’s additionally feeding into different occurrences like cartoons and on-site avatars.


Who it helps

  • Manufacturers concentrating on customers beneath the age of 40.
  • Manufacturers concentrating on underrepresented teams.
  • Manufacturers that wish to seem socially energetic and progressive.


How one can use it

  • Don’t fear a lot about which demographics you’re concentrating on. In the event you embrace a various vary of ethnicities, sexual preferences, and pursuits, the actual ones that you’re concentrating on gained’t thoughts sharing the highlight — and chances are high they are going to respect your efforts to be inclusive. Simply make sure to be effectively knowledgeable on the social teams you’re representing.
  • If underrepresented teams are a key a part of your online business or if social points are immediately related to your model, you possibly can go the additional mile with overt messages of help. Social media posts providing assist and encouragement to marginalized teams, and even particular product strains, are largely appreciated as a result of they’re uncommon.



You must put your greatest foot ahead with touchdown pages—it’s a make-or-break second when guests decide whether or not you’re price investigating and in the end patronizing. And since you don’t have a lot time, each pixel of your web page should depend. Use these design tendencies to indicate somewhat than inform your guests simply how succesful you’re.


Which touchdown web page design tendencies are you anticipating most in 2019? Have you ever seen any latest tendencies that we missed? We wish to hear your ideas, so share your opinions under within the feedback now.


Writer: Brea Weinreb from 99designs


9 Best Landing Page Design Trends for 2019 (1)

The submit 9 Greatest Touchdown Web page Design Traits for 2019 appeared first on GetResponse Weblog – On-line Advertising and marketing Suggestions.

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