Lately, I hosted a webinar in our Ask the Specialists sequence; the topic of this one was Cloudmark. It was a packed 30 minutes of content material and nice questions, however sadly, I didn’t have time to reply all of them! So, as promised, listed below are the questions I couldn’t get to that may hopefully shed extra gentle on Cloudmark!
Is there a criticism threshold that Cloudmark makes use of?
Whereas we have no idea the precise criticism threshold that Cloudmark makes use of for his or her filtering, Cloudmark and Return Path have agreed upon a threshold to implement for compliance in Return Path’s Certification program. If a Licensed sender’s 30-day common criticism price exceeds 1.zero% at Cloudmark, the sender’s IP shall be briefly suspended from this system. Which means that the IP is not going to obtain preferential remedy on the Cloudmark community till its criticism price drops beneath 1.zero%.
We’ve by no means had an issue with spammy Cloudmark fingerprints up to now. Why are we swiftly being hit with Cloudmark points?
There are just a few components that may very well be contributing to a seemingly “random” Cloudmark problem. Ask your self the next questions:
- Have you ever modified your electronic mail templates or refreshed the content material of your campaigns lately?
- Have you ever despatched to any lapsed subscribers these days? In different phrases, an viewers that hasn’t opened/clicked or obtained any emails from you in a number of months?
- Have your criticism charges on the mailbox suppliers that use Cloudmark risen lately?
If the solutions to any of the above are “sure,” it’s possible you’ll wish to give attention to that a part of your electronic mail program. Altering content material, sending to potential spam traps, and elevated criticism charges can all contribute to spammy Cloudmark fingerprints.
So if we despatched an electronic mail to our seed checklist, however to not any of our precise subscribers, we will assume that the spammy fingerprint is because of content material?
Most definitely, sure. The principle drivers of spammy fingerprints are spam traps, complaints, and content material. For the reason that Return Path seed checklist is not going to complain about your mail (because the seeds don’t work together with any messages), and since the seeds aren’t spam traps, you may rule out these components.
Are photographs thought of content material if they don’t seem to be safe supply hyperlinks? I used to be questioning if safe versus non-secure picture path hyperlinks make a distinction right here.
Photographs are typically thought of content material whether or not the hyperlinks are safe or non-secure. Some mailbox suppliers have began treating emails with non-secure photographs poorly, so it’s a good suggestion to make use of safe supply hyperlinks when potential.