So that you’re making an attempt to assist your colleagues hit their gross sales targets, and also you’ve give you an superior technique…
You’ll plan a webinar, and invite everybody who might doubtlessly be excited about your organization’s merchandise/providers. As soon as the webinar’s over, your colleagues can then attain out to attendees and upsell them.
Now, the purpose right here is to design a extremely compelling webinar invitation electronic mail – one which’ll intrigue your prospects, and get them to RSVP instantly.
On this article, we break down the totally different elements that go right into a webinar invitation electronic mail, and train you methods to design the proper electronic mail to advertise your webinar. Let’s leap proper in!
6 Elements of a Webinar Invitation Electronic mail
A webinar invitation electronic mail consists of 6 key elements – your topic line, banner picture, header textual content, webinar introduction, webinar particulars, and name to motion. Learn on to learn to optimize every part.
1. Topic line
When crafting the topic line of your webinar invitation electronic mail, the usual guidelines apply: be sure your topic line isn’t too lengthy (and that it doesn’t get reduce off). Personalize your topic line, and if potential, intrigue your subscribers.
To make it clear that you simply’re selling a webinar, you may need to put the phrase “[webinar]” in your topic line – as an illustration: [Webinar] Study How To 5x Your Quantity Of Leads In 24 Hours.
If an trade knowledgeable or influencer is talking in your webinar, together with their title in your topic line may assist to extend open charges: [Webinar] Gross sales Guru XYZ Shares How To 5x Your Quantity Of Leads In 24 Hours.
To make your topic line extra intriguing, take into account phrasing it as a query as an alternative of a press release. For example: [Webinar] How Do You 5x Your Quantity Of Leads In 24 Hours? XYZ Shares His Tried & Examined Technique.
Final however not least, conveying a way of urgency in your topic line can enhance your open charge and conversion charge as effectively. Attempt: [Webinar – Last Call] Study How To 5x Your Quantity Of Leads In 24 Hours.
2. Banner picture
With regards to your banner picture, listed here are a number of greatest practices: ensure that your textual content stands out clearly out of your background, embrace all of the vital particulars on the banner, and showcase footage of your hosts/company. You may also need to throw in a call-to-action in your banner.
Let’s try a few adverse examples, so what not to do. In case you have a look at this picture, for instance, you’ll see that a part of LaneTerralever’s emblem fades away into the background, which isn’t superb…
Then there’s this different banner from Metric Insights, which I’m not an enormous fan of as effectively. The white textual content on the backside doesn’t stand out as a lot because it ought to, and the picture itself is a little bit too plain; there aren’t any footage of the audio system.
In distinction, right here’s a constructive instance:
This Reside Content material Advertising and marketing Webinar banner is clear-cut, options all the required particulars, and will get us enthusiastic about who’s going to be sharing their insights. The one factor we’d do right here is to remodel the headline of the picture in order that it’s benefits-driven.
three. Header textual content
With their header textual content, most folk merely reiterate the title of their webinar or what their webinar is about, however this doesn’t add any worth to your prospect. As a substitute, attempt tapping into your prospect’s ache level, or speaking a advantage of becoming a member of your webinar.
Listed here are some adverse examples:
- Reside Content material Advertising and marketing Webinar By Firm ABC
- Be part of Our Reside Content material Advertising and marketing Webinar
- 25th February 2019 – Reside Content material Advertising and marketing Webinar
And a few constructive examples:
- Need To Skyrocket Your Content material Advertising and marketing Conversions In 2019?
- Determine Out Why Your Content material Technique Isn’t Working, As soon as And For All.
- Uncover Tried-And-Examined Methods Used By Neil Patel And Brian Dean.
four. Webinar introduction
Along with your webinar introduction, you’re main into your pitch on why your prospects ought to attend your webinar.
Don’t simply give attention to speaking the small print right here – as an alternative, share what your prospects can anticipate to achieve out of your webinar.
Right here’s a adverse instance:
Be part of us for a content material advertising webinar on 25th February 2019. The webinar will kick off at 9 am PST, and will probably be hosted by content material knowledgeable Neil Patel. We’ll begin off with a 20-minute sharing session, and shut with 10 minutes of Q&A from the ground.
And a constructive instance:
Ever needed to choose Neil Patel’s mind, and study the precise methods that he makes use of to generate as much as 1.2M readers PER weblog submit? Now you may. Be part of us at our content material advertising webinar hosted by Neil, and keep tuned for the final 10 minutes, the place we open the ground so that you can ask him all of your burning questions.
5. Particulars of the webinar
Now, right here’s the place you observe up with the small print of your webinar together with the date, time, audio system, and so forth.
In case you’d like, it’s also possible to add in the important thing takeaways that prospects can anticipate from the session. Right here’s an instance:
On this quick however intensive 30-minute webinar, you’ll study:
- Easy methods to craft the very best weblog titles that your readers can’t assist however click on on
- Easy methods to produce content material that’s extremely relatable, and has the potential to go viral
- Easy methods to distribute and promote your content material to maximise its attain
6. Name To Motion
Lastly, finish with a Name To Motion button that’s linked to a touchdown web page. That is the place your prospects will RSVP to your webinar.
Attention-grabbing to notice: research have proven that Name To Actions written utilizing first-person pronouns carry out higher than these written in second individual pronouns, so as an alternative of claiming “Reserve YOUR seat”, “Reserve MY seat” may work higher.
Listed here are another variants you may A/B check:
- Reserve my spot
- Declare my spot
- Save my seat
- Save me a seat
- I’m in!
(For extra with reference to CTAs, learn Electronic mail Calls-To-Motion: 5 Pointers For Conversions)
Greatest webinar invitation emails to attract inspiration from
We’ve scoured the net, and located among the greatest webinar invitation emails that you may draw inspiration from. Time to get these inventive juices flowing!
1. This invite from typecast
First on our checklist is Typecast’s webinar invitation electronic mail, which packs in a ton of social proof:
Now, put your self within the sneakers of a subscriber. In case you get this invite in your inbox, you’ll most likely suppose: Dang, their webinar is that fashionable? I higher register for a slot, so I don’t miss out.
Ethical of the story? FOMO (the Concern Of Lacking Out) is a robust factor, and you should use it to encourage your prospects to behave!
2. This invite from Buzzsumo
Subsequent up is that this webinar invite electronic mail from Buzzsumo:
Proper off the bat, this invite attracts you in with a magnetic headline: Desire a 50% enhance in your eCommerce income?
I don’t think about Buzzsumo has any subscribers who’d go “nope, I’m making sufficient on my eCommerce retailer”, so that is an immensely highly effective hook that entices their subscribers to attend their webinar.
three. This invite by Copy Hackers
This subsequent webinar invite is fairly attention-grabbing. It accommodates zero graphics, zero footage, and only a bunch of textual content:
Now, I do know we simply mentioned how it’s best to embrace a properly designed banner picture in your webinar invitation electronic mail. That stated, in case you’ve acquired mad copywriting abilities (like how the parents over at Copy Hackers do!), you may simply be capable to get away with a plain-text electronic mail.
In case you’d like to do that method, remember that you’ll need to make use of a extremely conversational tone. The purpose is to construct a rapport together with your subscribers or prospects and to craft an electronic mail that’s extremely relatable.
BONUS: Sending a collection of webinar invitation emails
A single webinar invitation electronic mail, crafted completely, can work wonders. However in case you ship a SERIES of emails, that’s even higher – your take-up charges will shoot by way of the roof.
Don’t fear – I’m not asking you to manually observe up with every person who’s ignored your first electronic mail. It doesn’t make sense to do something fairly that tedious.
As a substitute, merely arrange an automated electronic mail marketing campaign to set off emails to the parents who didn’t open your first electronic mail (or those that opened your first electronic mail, however didn’t click on/RSVP).
If you wish to goal the previous (individuals who didn’t open), you should use the EXACT similar content material to your physique electronic mail, and simply swap up the e-mail title. Fairly simple, proper?
If you wish to goal the latter, you’ll must get a bit extra inventive. I like to recommend utilizing some humor right here, as an illustration:
Electronic mail title: [Webinar] Don’t preserve us hanging, as a result of another person desires that seat…
Electronic mail copy: Hey, – are you continue to excited about attending our webinar, the place you’ll learn to do X, Y, and Z? Slots are filling up quick, and in case you don’t need that seat, someone else does!
A ultimate phrase on designing the proper webinar invitation electronic mail
Your gross sales colleagues must generate sufficient leads, and also you’re relying on you to avoid wasting the day. Which of our above-mentioned recommendations on crafting the proper webinar invitation electronic mail was your favourite?
Are there any suggestions that we missed out on? Tell us within the feedback under!
Creator: Max Benz
Max is a SaaS fanatic and loves actionable content material that gives direct worth.