As expertise continues to enhance, it’s by no means been simpler to begin a podcast.
Nevertheless it’s additionally by no means been more durable to construct an viewers.
Bringing in new listeners is not nearly producing outstanding audio content material. We have now to seek out new methods to succeed in and have interaction listeners in an more and more saturated business.
That is why Hack the Entrepreneur has put a constant emphasis on utilizing e-mail as an audience-building instrument for the previous 4 years. We use e-mail automation to advertise our new episodes, and we use our weekly publication to offer extra worth to our listeners. E mail has helped us garner 5,000,000+ podcast episode downloads, develop our listener base, construct deeper connections with our viewers, and get nearer to our aim of serving to 10,000 individuals begin aspect hustles and reside a life-style of their very own design.
However we’re only one podcast in a single market. Let’s have a look into how different podcasters are utilizing e-mail to develop their audiences.
Alistair Clay, of Well-known Enterprise, has an important approach that you could implement instantly: Change your stagnant stagnant “subscribe to my present on Apple Podcasts” call-to-action with a supercharged CTA that triggers motion.
Here is precisely how Clay does it:
“My viewers is made up of small enterprise house owners seeking to get media consideration. That is an pressing downside that they want solved quick. To assist them, I supply to reply their burning questions instantly,” explains Clay. “The one catch is that they want to enroll to my e-mail checklist after which hit reply! I name this a win/win/win scenario. It will get them a solution quick, will get me a subscriber, and it additionally provides us an opportunity to make a deeper connection.”
Via e-mail, Clay is providing fast, personalised recommendation — one thing that the majority different podcasters don’t supply. His listeners get particular person consideration, which mechanically evokes loyalty. They’re going to preserve coming again to Clay, repeatedly. Then, Clay can proceed to speak along with his listeners by e-mail. Their interactions do not simply finish with a podcast episode.
Clay additionally positive aspects necessary perception from these Q&As. Their questions could assist him give you his subsequent podcast episode or subsequent product thought.
“This one approach has been a necessary component to the expansion of my podcast,” Clay says.
Do the additional legwork
As a way to develop your viewers from scratch, you have to put within the additional legwork at first, in accordance with Jane Ellen, of Glistening Particles. That is why Ellen solicits suggestions by way of e-mail as a lot as doable.
“I’m Googling the heck out of the subject of every episode and sending direct emails to individuals who may be within the episode,” explains Ellen. “My aim is to ship 50 per episode. I’ve had individuals reply again – even one to be a visitor!”
It is not a long-term, scalable resolution, however it’s essential to the preliminary development of your viewers, explains Ellen. That is as a result of suggestions is gasoline. “I’m of the idea proper now that ANY engagement is nice. I’m even open to listen to my present stinks or my interview model is annoying or no matter — it means somebody’s listening.”
Utilizing this intel, Ellen can react and iterate, too. As she implements optimistic adjustments to her present based mostly on this suggestions, she’ll have the ability to carry in additional listeners and extra company down the street.
Comply with up with previous company
One of many unstated powers of internet hosting an interview podcast is the potential connections you may make along with your company, and, by extension, their viewers. By staying in contact with previous company, you keep prime of thoughts and enhance the prospect of introductions to their community, who can also be nice company on your present. Sadly, many podcasters fail to observe up and keep in contact with their company to nourish and develop these relationships.
Associated: How Do I Keep away from the Spam Filter?
Andy Wang, of Impressed Cash, builds an e-mail checklist of previous company he’s had on the present and retains in contact with these company.
“I periodically ship an e-mail to previous company letting them know what’s new with my podcast and highlighting current higher-profile company,” says Wang. “A bit of PR by no means hurts, particularly to previous company who’re the true stars of my present. This can be a approach to categorical gratitude and preserve my present of their minds. This could additionally result in an introduction to a different visitor.”
Syndicate your podcast
Once you format your podcasts for radio, you’ll be able to unleash the powers of syndication for your self.
Jerod Morris and the staff at The Meeting Name have managed to not solely syndicate their podcast on native radio, but additionally leveraged it to considerably to construct their e-mail checklist. Radio syndication just isn’t possible for all podcasts, but when your present is concentrated on a selected area of interest (like a sports activities staff), location (a metropolis or neighborhood inside a metropolis), or demographic, then it is a chance. To get began, you’ll be able to attain out on to your native speak radio or sports activities stations and ask them about syndication.
“On The Meeting Name, now we have largely used our podcast to develop our e-mail checklist, however that modified final 12 months,” explains Morris. “We began syndicating our weekly information roundup on one of many greatest Indiana College websites. In change for the power to submit our content material on their website, the positioning proprietor included an e-mail type for guests and readers to enroll in our e-mail checklist so they might get the roundup by way of e-mail. We have gotten 1,000+ subscribers since this started.”
Use e-mail to show listeners into followers
As an on-demand medium, podcasts have the potential to attach with new individuals when and the place they need. However connecting with them by way of e-mail is the way you deepen the connection from a passive listener to a loyal fan.
Wish to get began constructing your podcast viewers by way of e-mail in the present day? Create a free account with AWeber. You’ll be able to attempt the award-winning e-mail advertising and marketing platform at no cost for 30 days.