Introducing: Transactional emails [New Enterprise Feature]


Timing and relevance are the 2 most important parts of profitable e-mail communication.

For companies that depend on preserving their clients knowledgeable – this couldn’t be extra true.

Because of this, along with our present options, which embody e-mail advertising and marketing, advertising and marketing automation, touchdown pages, and lots of extra, we’ve developed one thing utterly new.

Introducing transactional emails, our newest add-on characteristic for the GetResponse Enterprise clients.

You’ll now be capable to ship all of your advertising and marketing and transactional emails from the identical platform – together with order affirmation, receipts, notifications, and different essential emails your clients are impatiently ready for.

You’ll construct stronger belief in your model and promote extra merchandise, all on the similar time, all via one single GetResponse Enterprise platform.

Need to discover out extra? Then proceed studying and study extra about what transactional emails can do for you and your enterprise.

To your inspiration, on the finish of this text you’ll discover some inventive examples you’ll be able to add to your individual e-mail communication.


Scroll down or rapidly soar to one of many following sections:

  1. What are transactional emails and who’re they for?
  2. Sorts of transactional emails
  3. Why use transactional emails
  4. The best way to begin sending transactional emails with GetResponse
  5. Examples of transactional emails


What are transactional emails and who’re they for?

Opposite to the widespread perception and a bit deceptive identify, transactional emails aren’t simply reserved for ecommerce and shopping for or promoting merchandise on-line.

Transactional emails are messages robotically despatched to particular person folks in response to their actions. This could possibly be an motion they took in your web site but additionally different actions like opening one other considered one of your emails.

Usually, these emails will be focused at any sort of viewers. These could possibly be your common e-newsletter subscribers, clients, and even prospects which might be nonetheless within the decision-making part. Each, their motion or inaction, might set off considered one of your transactional emails.

In different phrases, whether or not:

  • you’re promoting services or products on-line and need to ship emails in response to your clients’ conduct,
  • you’ve received an internet platform or a SaaS answer and need to preserve your customers engaged,
  • you’ve received a reserving web site and need to ship tickets, order confirmations, and journey notifications,
  • you’ve received an app and need to preserve your customers knowledgeable and engaged,

… otherwise you’re in another sort of enterprise that should ship emails on time, robotically – then you definitely’ll need to add transactional emails to your e-mail advertising and marketing arsenal.


Sorts of transactional emails

It’s possible you’ll be questioning in regards to the several types of transactional emails, and which ones are going to suit your trade and your particular person enterprise wants finest.

It’s possible that you simply’re conversant in a lot of them already, seeing them each day in your individual e-mail inbox. However I’m positive there are simply as many that you simply haven’t seen or thought-about but.

Beneath you’ll discover a checklist of the preferred ones, divided into classes.


Sorts of transactional emails:

  • Account creation and administration
    • Authentication
    • Authorization
    • Exercise replace
    • Account expiration reminder
    • Account improve affirmation
    • Password change reminder
    • Password reset
    • Privateness coverage replace
    • Removing affirmation
    • Subscription notification (e.g. confirmed opt-in)
  • Billing
    • Card expiration
    • Failed cost notification
    • Bill overdue reminder
    • New bill notification
    • Receipt affirmation
    • Refund affirmation
    • Renewal affirmation
  • On-line transactions and purchasing
    • Browse abandonment
    • Cart abandonment
    • Supply data
    • Occasion notification
    • Order affirmation
    • Receipt and cost affirmation
    • Reminder (e.g. a few low cost code expiration date)
    • Put up-purchase survey
    • Product suggestions
    • Delivery data
    • Welcome message
    • Want-list replace
  • Notifications
    • Exercise or inactivity replace
    • Occasion reminders
    • Invitation
    • Privateness polo
    • Subscription notification
    • Ticket creation affirmation
    • Thanks e-mail (e.g. in response to survey completion)

There are not any limits as to what sort of emails will probably be robotically despatched to your particular person contacts.

It relies upon solely on which actions you are feeling are essential and ought to be triggering your transactional emails.


Why use transactional emails

Transactional emails have the potential to be probably the most highly effective weapon in your e-mail advertising and marketing arsenal.

They’re well timed and hyper-relevant.

Since they’re despatched one after the other to your particular person contacts, they attain your viewers at the absolute best second.

When precisely is that?

It’s after they’re nonetheless in entrance of the display screen – ready to your e-mail to verify every little thing went properly.

Whether or not it’s cost affirmation, password reset, or a obtain they requested – your clients expect to see these emails of their inbox throughout the subsequent few moments. And since transactional emails discuss with a selected motion they’ve simply taken – they’re extraordinarily clickable.

As an added bonus, given how a lot engagement transactional emails normally generate, they will additionally enable you enhance your e-mail deliverability J.


The best way to begin sending transactional emails with GetResponse

GetResponse transactional emails is an add-on characteristic you should purchase along with your Enterprise account.

It permits you to:

  • assessment your key e-mail metrics to remain on high of sends, opens, bounces, and many others.,
  • monitor the sending quantity,
  • assessment the historical past for the previous 60 days to maintain observe of who will get your messages, which messages they obtain, and when.

To start out sending your transactional emails, you should use our SMTP or API integration and join your present CMS or ecommerce platform.

Keep in mind, the add-on lets you use GetResponse as a transactional e-mail sending service solely. To create messages, it’s best to use the message templates accessible in your ecommerce or CMS platform, or use considered one of your individual plain textual content or HTML messages.

To get the transactional emails characteristic arrange to your GetResponse Enterprise account, attain out to your devoted account supervisor or contact considered one of our gross sales representatives for extra data.


Examples of transactional emails

Beneath you’ll discover a number of examples of transactional emails, despatched by corporations from a variety of industries.

For extra inspiration, try our different article on e-mail marketing campaign examples.


Subscription affirmation e-mail from BitDegree


transactional emails – booking confirmation from Airbnb

Reserving affirmation from Airbnb


MVMT order confirmation email

MVMT order affirmation e-mail


Gearbest shipping confirmation message

Gearbest delivery affirmation message


Activity update by CodeCademy

Exercise replace by CodeCademy


What do you suppose

So, what do you concentrate on the brand new characteristic? Obtained any expertise with any of the kinds I’ve talked about above?


Tell us within the feedback and get in contact with considered one of our gross sales representatives in the event you’d like to make use of them in your GetResponse Enterprise account.


Introducing_ Transactional emails [New Enterprise Feature]

The publish Introducing: Transactional emails [New Enterprise Feature] appeared first on GetResponse Weblog – On-line Advertising Ideas.

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