At almost 50 years outdated, electronic mail is the Sally O’Malley of the digital combine, nonetheless kicking and stretching and kicking in spite of everything these years. However you’d be flawed to assume that electronic mail was simply an outdated canine that may’t study new methods. There have been lots of improvements in electronic mail over the a long time, and The Relevancy Group simply launched a report honoring among the high MarTech Innovators within the area, and Return Path is proud to announce that we have now been named a 2018 MarTech Innovator!
Every year, analyst agency The Relevancy Group takes a whole bunch of briefings with many many corporations within the martech and adtech area. And on the finish of the yr, analysts nominate distributors they consider to be significantly modern. Award recipients are additionally chosen primarily based on survey outcomes from greater than 400 advertising executives within the US.
The survey outcomes confirmed that advertising executives discover deliverability, ESP information portability, and analyzing marketing campaign outcomes amongst their high challenges in electronic mail advertising. The Relevancy Group discovered, nonetheless, that Return Path was well-equipped to deal with these challenges for anybody in any business that’s presently sending advertising emails. The Relevancy Group was additionally impressed with our “dedication to embrace AI, take a look at its many functions, and ship actual innovation for his or her purchasers.”
Obtain a complimentary copy of The Relevancy Group’s Spotlighting 2018 MarTech Innovators report back to see how Return Path can carry your electronic mail program to new heights in 2019! And don’t overlook to hitch the Relevancy Group on January 16th for his or her webinar: Innovate with AI, Overview of AI Market Highlight Information.